Type lays out text over your image the way a designer would: it chooses format, colours, typefaces and composition, and creates real, editable text layers.
1. Text
Write each part in its own box: kicker, title, subtitle, body, details and call to action. Only the title is required.
- Punteggiatura tipografica (typographic punctuation): curly apostrophes and quotes, proper dashes and ellipses.
- Niente parole isolate (no orphans): in long text the last two words stay together.
2. Context
The kind of communication (concert, culture, promo, corporate, sport, food, party) and the tone (elegant, energetic, institutional, playful, underground) are recognised from the words in your text. You can change them yourself.
3. Format
Type recognises the format from the document: 4:5 post, square, 9:16 story, poster, banner. In stories it keeps clear the top and bottom areas covered by Instagram’s interface. In posters the minimum size is 9 pt. With Corpo del testo (text size) you scale all the text up or down.
4. Colours
- La mia palette (my palette): up to 5 brand colours (#RRGGBB). The first becomes the background.
- Dall’immagine (from the image): colours are taken from the photo, with faithful, complementary, analogous or monochrome harmonies.
Contrast is always readable: at least 4.5:1 for text and 3:1 for titles. Over photos it’s measured at the worst point under the text and, if needed, Type adds a veil or a backing panel.
5. Typefaces
Type analyses the fonts installed on your computer and classifies them on its own, then suggests pairs that suit the tone. Symbol fonts and non-Latin alphabets are excluded. The first Analizza i miei font (analyse my fonts) can take a while if you have many.
6. Layout
Six archetypes, on a 6- or 12-column grid:
| Archetype | When it works |
|---|---|
| Asse centrale (centre axis) | Subject in the middle, text below or above. |
| Bandiera a sinistra (flush left) | Left-aligned text, classic reading. |
| Titolo gigante (giant title) | The title is the star. |
| Colonna laterale (side column) | Lots of text, photo to keep clear. |
| Testo nella zona calma (text in the quiet zone) | The text goes where the photo is most even. |
| Striscia (band) | A solid band carries the text. |
Soggetto da evitare (subject to avoid): the default is La mia selezione (my selection): you select the subject before laying out. The automatic option with Select Subject has to be switched on by hand.
The result
Type creates a “WGT-01 Type” group above the selected layer, with editable text layers and, if you like, the grid guides (Aggiungi le guide, add guides). It’s a single step in the history: Ctrl/Cmd+Z to undo.